MOMAD September 2018 at Madrid welcomed 15,120 professionals

MOMAD September 2018 at Madrid welcomed 15,120 professionals

The sixth edition of MOMAD Metropolis, the International Fashion Show, and MOMAD Shoes, the International Footwear and Accessories Show, held at IFEMA-Feria de Madrid from 7 to 9 September, received a total of 15,120 visitors, providing a favourable commercial environment for exhibitors and professionals at both events.

MOMAD Metrópolis brought together 965 brands and 480 direct exhibitors, representing a global showcase for fashion and one that is fully geared towards market needs. The shows were spread across halls 2, 12 and 14, covering over 15,000 square metres of net exhibition space, where clothing, fashion accessories and point-of-sale service companies presented their collections for the 2019 Spring/Summer season and 2018/19 Autumn/Winter Fast Fashion.

Meanwhile, MOMAD Shoes, the professional event geared towards Spanish footwear, received 82 exhibitors, forming an interesting showcase of fashion trends, design and innovation in the new Spring-Summer 2019 collections and a selection from Autumn/Winter 2018/19. Both exhibitions coincided in time and place with PUERICULTURA MADRID, the International Professional Exhibition of Children’s Products, which enabled synergies among visitors to all three events.

One of the most important aspects in this edition of MOMAD was the strong international element in both trade shows. MOMAD Shoes also had a varied programme in store for international buyers organised in collaboration with ICEX, which was a great success among the companies participating in this edition. The show was attended by 49 buyers from strategic markets for Spanish footwear, such as Chile, Colombia, Costa Rica, Ecuador, USA, Guatemala, Mexico, Panama, Peru, Puerto Rico, Dominican Republic, Saudi Arabia, United Arab Emirates, Israel, Jordan, Qatar and Ireland.

Among the companies taking part in this summer’s MOMAD Shoes, special mention should be made of Spanish labels Vidorreta, Exé, Pons Quintana, Pertini, Sixty Seven, Chie Mihara, Hannibal Laguna, Som.mits, United Nude, Pertegaz, Angari, Chika10, Cosdam, Alma en Pena, Calzados Marian, Xyon, Sneaker Business, Mibo, Suelas de Yute, Avarcas Naturales de Menorca and Calzados Acrisan, and Portuguese brands Beppi, Gold & Rouge, Aerobics Shoes and a string of other firms.

Sustainable fashion and MOMAD 4.0
Sustainable Fashion has continued to gain ground at MOMAD through its Sustainable Experience area, a common area in-between Halls 12-14 shared by MOMAD Metropolis and MOMAD Shoes, which brought together textiles, footwear and accessories. The sustainable sector, with more than 43 companies at this edition, grew by 10% compared to last February, occupying 15% more surface area.

What’s more, the digital transformation, one of the key levers in the growth of the fashion industry – including brands, manufacturers and retailers – was also prominent at the sixth edition of MOMAD in the MOMAD 4.0 area, in collaboration with Adigital (the Association of Digital Economy). This section, located in Hall 4 of IFEMA, offered solutions for the fashion, clothing, footwear and accessory sectors in an areas such as logistics, big data and customer experience; IT for e-commerce; financing and payment methods, and more.

Good turnout at the MOMAD Forum
In addition to the trade-focussed activity that goes on at MOMAD Metropolis and MOMAD Shoes, there was also a complete line-up of events that included conferences, workshops, fashion shows, exhibitions and debates centring on Fashion and Footwear. The MOMAD Forum sponsored by CORREOS proved particularly successful among professionals as the knowledge dissemination hub forthe two professional shows, featuring presentations and round tables on new fashion trends and strategies. The focus at this edition was on Digitisation and Sustainability.

The Speaker’s Corner was also popular as an interesting and successful novelty at this edition, in which various workshops were held on aspects of interest for fashion and footwear. The MOMAD Catwalk also gathered a large audience who were keen to see the display put on by more than 50 exhibiting companies in five daily fashion parades, and three on Sunday.

Another of the contents highlighted at MOMAD September 2018 was a presentation by the prestigious Nelly Rodi trend office of the Spring-Summer 2019 trends, as well as a preview of the Autumn-Winter 2019-20 season. MOMAD plans shortly to give out a book of the trends featured in this winter 2019-20 preview to all of the exhibitors who participated in this edition.